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{{Short description|Japanese cigarette brand}}
{{Advert|date=April 2022}}
{{infobox brand
| name= Hope
| logo=
| image= [[File:Hope cigarette 02.JPG|250px]]
| caption= A Japanese pack of Hope cigarettes, with a text warning displayed
| type= [[Cigarette]]
| currentowner= [[Japan Tobacco]] (Japan)
| producedby= [[Japan Tobacco]] (Japan)
| origin= [[Empire of Japan]]
| introduced= {{start date and age|1931}}
| discontinued= September 1940, re-introduced in {{start date and age|July 1, 1957}}
| related= 
| markets= [[Empire of Japan]], [[Japan]]<ref>{{cite web|url=http://www.cigarettespedia.com/index.php/BrandHope|title=BrandHope - Cigarettes Pedia|website=Cigarettespedia.com|accessdate=30 January 2018}}</ref><ref>{{cite web|url=http://www.cigarety.by/brand.php?n=10&l=7&p=0&w=HOPE+|title=Brands|website=Cigarety.by|accessdate=30 January 2018}}</ref>
| previousowners= Japan Monopoly Corporation 
| trademarkregistrations= 
| ambassadors= 
| tagline= ''"A new cigarette that made use of your dreams"'', ''"Persistent from the core"'', ''"SHORT IS GOOD"'', ''"HPM"'', ''"Choose! It was fun!"'' (Japan)<br>''"Enjoy the great Hope freshness"'', ''"The largest selling luxury cigarette in the country"''. (Philippines)
| website= 
| footnotes = Carcinogenicity: [[IARC group 1]]
}}

'''Hope''' is a tobacco brand that refers to two unrelated cigarette brands, one produced in Japan by [[Japan Tobacco]], and the other produced in the Philippines, by [[PMFTC]].

==Hope (Japan)==
Hope is a long-selling product familiar with the names of "Short Hope" and "Shoppa" (it is the official product name to put the number of entries per package in parentheses). There was a Hope brand with a similar name which was introduced in 1931 and existed until September 1940, after Emperor [[Hirohito]] forbade any foreign-named brands, Hope was relaunched in 1957, but it is not related to the pre-war Hope.<ref>{{Cite web |url=https://www.jt.com/media/press_releases/2014/0115_02.html |title=All four products of the ''Hope'' line to be redesigned &#124; JT Global Site |access-date=2015-10-09 |archive-url=https://web.archive.org/web/20160305113009/https://www.jt.com/media/press_releases/2014/0115_02.html |archive-date=2016-03-05 |url-status=dead }}</ref> It is the counterpart to [[Peace (cigarette)|Peace cigarettes]]<ref>{{Cite web |url=http://pingmag.jp/2006/02/15/cigarette-packaging-in-japan/ |title=Cigarette packaging in Japan &#124; PingMag : Art, Design, Life – from Japan |access-date=2009-07-16 |archive-url=https://web.archive.org/web/20151021134333/http://pingmag.jp/2006/02/15/cigarette-packaging-in-japan/ |archive-date=2015-10-21 |url-status=dead }}</ref><ref>{{Cite web |url=http://www.excite-webtl.jp/world/english/web/?wb_url=http%3A%2F%2Fto%2Dworld.com&wb_lp=JAEN&wb_dis=2 |title=Archived copy |access-date=2009-07-30 |archive-url=https://web.archive.org/web/20110720194729/http://www.excite-webtl.jp/world/english/web/?wb_url=http:%2F%2Fto-world.com&wb_lp=JAEN&wb_dis=2 |archive-date=2011-07-20 |url-status=dead }}</ref><ref>{{cite web|url=http://www.zigsam.at/B_Hope.htm|title=Hope|website=Zigsam.at|accessdate=30 January 2018}}</ref>

==Package==
The bow and arrow of the package design evoke the bow and arrow used by the [[Roman mythology|Roman mythical]] figure [[Cupid]].  The color of the bow and arrow and the brand name are navy blue, light uses the color red, super light uses the color monotone and menthol uses the color green.

The design of Hope packages has a smaller proportion of letters of "HOPE" of the logotype compared to the originally released packs, the proportion such as the serif portion is thick (minor change in mid-November 1995, at the same time Tatar/nicotine, was 15mg and 1.3 mg and was changed to 14 mg and 1.2mg). Although other warning texts were inserted, it basically has kept the image since the introduction of the brand in 1957. This package was designed by Shirozu Shiozuka.

Hope Light was also released and, at the time of its launch, was adopted with a different design, unified design at the minor change of Hope in November 1995 (at the same time tar / nicotine values went from 11mg of tar and 1.0mg of nicotine to 9mg of tar and 0.8mg of nicotine), and the Super Lights and Menthol variants released after were basically the same as Hope, except that the color of the bow and arrow were different. Later, in September 2009, the Super Light was changed, instead of featuring the traditional silver arrows, it featured monotone to craft tones, and in October of that year the Light and Menthol variants also complied with the Super Light as it was renewed to a craft style package. At the same time, the Light adopted a charcoal filter and the taste had been changed.

The pack design was once again changed in February 2014,<ref>{{cite web|url=https://www.jti.co.jp/investors/library/press_releases/2013/0115_02.html|title=2014年2月中旬、『ホープ』全4銘柄リニューアル - JTウェブサイト|website=Jti.co.jp|accessdate=30 January 2018}}</ref> based on the design of Hope, the bow and arrow would be arranged in three dimensions and a shadow would be placed in the character of "HOPE". The design was once again unified with all 4 variants.

''"Hope Dry Gold"'' which was released for a limited time from April 2014 (the whole pack was gold) as well as ''"Hope Sour Red"'' (which had an entirely red pack)<ref>{{cite web|url=https://www.jti.co.jp/investors/library/press_releases/2014/0310_01.html|title=2014年4月上旬、『ホープ・ドライゴールド』『ホープ・サワーレッド』新発売（期間限定） - JTウェブサイト|website=Jti.co.jp|accessdate=30 January 2018}}</ref> which was also released for a limited time from November 2014. "Hope Hot Black" (which has an entirely black pack) and "Hope Passion Yellow" (the pack is entirely yellow) were also released for a limited time.<ref>{{cite web|url=https://www.jti.co.jp/investors/library/press_releases/2014/1002_01.html|title=2014年11月上旬、『ホープ・ホットブラック』『ホープ・パッションイエロー』新発売（期間限定） - JTウェブサイト|website=Jti.co.jp|accessdate=30 January 2018}}</ref> The basic design is the same for other models, however, "Hot Black" and "Passion Yellow" were designed on the left side.

In addition, in the inner pack other than Hope, before the renewal in February 2014, a different illustration was drawn depending on the issue. For example, there was a hidden playful spirit such as a drawing of a drawing that a [[Samurai]] draws a bow and arrow, and a hand of a scissors was drawn. Cardboard was embossed in the initial package (different wrapping paper also varied depending on the brand name).

==Products==
Below are all the variants of Hope cigarettes, with the levels of [[tar]] and [[nicotine]] included.

{| class="wikitable" style="font-size: 95%;text-align:center"
! Name !! Release date !! Date of discontinuance !! Price in ¥ !! Tar (mg) !! Nicotine
(mg)
! Description
|-
|Hope (10) || '''July 1, 1957''' || '''Still available'''|| '''230 Yen''' || '''14''' || '''1.1''' || Navy / Plain filter
|-
|Hope (20) || '''July 1964''' || '''July 2002'''|| '''260 Yen''' || '''20''' || '''1.7''' || Common name: Long Hope / King size.
|-
|Hope Light || '''March 2, 1992''' || '''Still available''' || '''230 Yen''' || '''9''' || '''0.8'''|| Red / charcoal filter. Changes in taste from mid October 2009 and changed from plain filter to charcoal filter.
|-
|Hope Superlight || '''July 1, 2004 ([[Hokkaido]] only)''' || '''Still available''' || '''230 Yen''' || '''6''' || 0.5 || Monotone / charcoal filter. Expanding sales nationwide from 25 April 2005. 
|-
|Hope Menthol || '''May 15, 2003 (Aichi Prefecture only)''' || '''Still available''' || '''230 Yen''' || '''8''' || 0.6 || Green / Plain filter. Expanding sales nationwide from May 2004.
|-
|Hope Dry Gold || '''April 2014''' || '''Around May 2014''' || '''230 Yen''' || '''12''' || 1.0 || Gold (whole box) / charcoal filter / limited release on sale (ginger flavor).
|-
|Hope Sour Red || '''April 2014''' || '''Around May 2014''' || '''230 Yen''' || '''8''' || 0.7 || Green Red (whole box) / charcoal filter / limited release on sale (cherry flavor). 
|-
|Hope Hot Black || '''Early November 2014''' || '''Still available''' || '''230 Yen''' || '''9''' || 0.8 || Black (whole box / bow and arrow is vermillion) / charcoal filter / limited release on sale (spicy flavor). 
|-
|Hope Passion Yellow || '''Early November 2014''' || '''Still available''' || '''230 Yen''' || '''6''' || 0.5 || Yellow (whole box / bow and arrow is orange) / charcoal filter / limited release on sale (passion fruit flavor)
|-
|}

Hope (20), which was once sold, was a soft package with a long size (later king size). It is known as "Long Hope". The mark of the bow and arrow of the package is red, close to vermillion and is slightly smaller than the current Hope. In addition, the logo type of this package is the difference between the normal one is Roman body "HOPE", and the difference is seen that it the "Century Gothic" and "hope". Despite the fact that all current Hope variants are of the same regular size, it is called "short hope" because of the existence of this former Hope (20). Nakajima's writers also love it, and they also appear during the work.

==Hope (Philippines)==
In the Philippines, Hope is a brand owned by Fortune Tobacco Corporation and is manufactured and distributed by [[PMFTC]], Inc. It is unrelated to Japan Tobacco's Hope brand, although the Philippine brand renders the Hope brand name in a similar [[typeface]]. It sold as a mentholated cigarette in 100-mm and 85-mm sticks. It is labelled with the word "Luxury" beneath the Hope brand name.

The brand was advertised on the basis of "mentholated freshness". The television commercials showed foreign talents engaged in exhilarating Western leisure activities like [[sky-diving|skydiving]], [[wakeboarding]] and [[boat racing]] to drive home the "freshness" story. The commercials were made even more popular with its [[jingle]], sang by a 21-year-old [[Claire de la Fuente]], a [[Karen Carpenter]] [[sound-alike]].<ref>{{cite web|url=http://isamunangpatalastas.blogspot.nl/2017/05/107-light-of-hope-hope-cigarettes-1979.html|title=107. A Light of Hope: HOPE CIGARETTES, 1979|website=Isamunangpatalastas.blogspot.nl|date=4 May 2017 |accessdate=30 January 2018}}</ref> The advertisements lasted from the 1970s until 2006. Since 1 January 2007, all tobacco advertising on radio and television has since been banned.<ref>{{cite web|url=https://www.youtube.com/watch?v=jOSOGzxsEHo|title=HOPE Luxury Cigarette Wakeboard TVC|last=Jose Atienza|date=28 June 2012|accessdate=30 January 2018|publisher=[[YouTube]]}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref><ref>{{cite web|url=http://www.dailymotion.com/video/x2dya3d|title=1990s Hope Cigarette Commercial by Optimusprimal - Dailymotion|date=3 January 2015|website=Dailymotion.com|accessdate=30 January 2018}}</ref>

==See also==
*[[Smoking in Japan]]
*[[Fashion brands]]

==References==
{{Reflist}}

[[Category:Japanese cigarette brands]]
[[Category:Japan Tobacco brands]]
[[Category:Tobacco in the Philippines]]