View source for Kraft Singles

{{Short description|Processed cheese product}}
{{infobox brand
| name           = Kraft Singles
| logo           = Kraft singles logo.png
| logo_size = 150
| image          = Kraft Singles.jpg
| image_size = 200
| caption        =
| type           = [[Processed cheese]]
| currentowner   = [[Kraft Heinz]]
| origin         = [[United States]]
| introduced     = {{start date and age|1950}}
| discontinued   = 
| related        = 
| markets        = Worldwide
| previousowners = 
| trademarkregistrations = 
| ambassadors    = 
| tagline        = 
| website        = {{url|https://www.myfoodandfamily.com/brands/kraftsingles/products|myfoodfamily.com/kraftsingles}}
}}

{{Infobox food
| name = Kraft Singles
| image = File:Single_wrapped_slice_of_processed_cheese.jpg
| image_size =
| image_alt =
| caption = 
| alternate_name = 
| type = Pasteurized prepared cheese product
| course = 
| country = 
| region = 
| national_cuisine = 
| creator = <!-- or | creators = -->
| year = 
| mintime = 
| maxtime = 
| served = 
| main_ingredient = 
| minor_ingredient = 
| variations = 
| serving_size = 21 g
| calories = 60
| calories_ref = <ref>{{cite web |title=Kraft Singles Products |url=https://www.myfoodandfamily.com/brands/kraftsingles/products |website=My Food and Family |publisher=KRAFT Foods |access-date=31 August 2021}}</ref>
| protein = 4 g
| fat = 4 g
| carbohydrate = 2 g
| glycemic_index = 
| similar_dish = 
| cookbook =
| commons =
| other = 
| no_recipes= true
}}
'''Kraft Singles''' is a brand of [[processed cheese]] product manufactured and sold by [[Kraft Foods]], introduced in 1950.<ref>{{Cite web
| title = 1950 LIFE Magazine Ad
| date = 1950-09-04
| access-date = 2011-05-04
| work = LIFE Magazine
| url = https://books.google.com/books?id=Ck4EAAAAMBAJ&q=kraft++deluxe&pg=PA40
}}
</ref> Kraft individually wrapped "slices" are not really slices off a block, but formed separately in manufacturing.<ref>{{cite web|url=https://www.nytimes.com/2012/06/03/magazine/who-made-that-kraft-single.html|title=Who Made That Kraft Single?|date=3 June 2012|work=The New York Times}}</ref> In the US, Kraft Singles is manufactured in regular, 2% Milk, and Fat Free. In Australia, a short-lived product called Vegemite Singles combined Kraft Singles and [[Vegemite]].

Kraft singles do not qualify for the US FDA Pasteurized Processed Cheese<ref>{{cite web|url=http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch.cfm?CFRPart=133|title=CFR - Code of Federal Regulations Title 21}}</ref> labeling. For this reason, Kraft labels them Pasteurized Prepared Cheese Product to avoid FDA sanctions. Kraft Foods called their Kraft Singles as "Pasteurized Processed Cheese Food" until the FDA gave a warning in December 2002 stating that the product could not be legally labeled as "Pasteurized Processed Cheese Food" due to the inclusion of [[milk protein concentrate]]s.  Kraft complied with the FDA order by changing the label to the current Pasteurized Prepared Cheese Product.<ref>{{cite web|url=http://www.fda.gov/ICECI/EnforcementActions/WarningLetters/2002/ucm145363.htm |title=Kraft Foods North America, Inc. 18-Dec-02 |website=[[Food and Drug Administration]] |date=10 January 2011 |url-status=bot: unknown |archive-url=https://web.archive.org/web/20110110185442/http://www.fda.gov/ICECI/EnforcementActions/WarningLetters/2002/ucm145363.htm |archive-date=10 January 2011 }}</ref>

One of the more famous ad campaigns involved the claim that each ¾ ounce slice contained "five ounces of milk",<ref>{{cite web|url=https://www.youtube.com/watch?v=QWMgO6NYo0g |archive-url=https://ghostarchive.org/varchive/youtube/20211222/QWMgO6NYo0g |archive-date=2021-12-22 |url-status=live|title=1980s 1987 Kraft Singles Commercial|last=Jen Wolford|date=5 February 2008|via=YouTube}}{{cbignore}}</ref> which makes them taste [[comparative advertising|better than]] imitation cheese slices made mostly with vegetable oil and water and hardly any milk. The campaign was lambasted for its implications that each slice contained the same amount of [[calcium]] as a five-ounce glass of milk and also more calcium than imitation cheese slices, which eventually led to a ruling by the [[Federal Trade Commission]] in 1992 that ordered Kraft to stop making false claims in its advertising.

In Australia, the Kraft branding was retired in 2017. Kraft's successor company in Australia, [[Mondelez]], sold their cheese products line to [[Bega Cheese]], but retained rights to the Kraft name.  Bega switched the name of their sliced cheese product from "Kraft Singles" to "Dairylea Slices", as Bega acquired the rights to the Dairylea brand in Australia in the deal. The "Kraft Singles" name could return in the future, as [[Kraft Heinz]] assumed the trademark from Mondelez at the beginning of 2018.<ref>{{cite web|url=http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d|title=Kraft, one of the world's biggest food brands, to be phased out in Australia and New Zealand|date=26 May 2017|publisher=news.com.au}}</ref>

In America, consumers are slowly moving away from Kraft Singles; though around 40 percent of households in America continue to buy Kraft Singles, sales are flat.<ref>{{Cite news|url=https://www.washingtonpost.com/business/2019/02/22/krafts-iconic-american-cheese-is-losing-ground-todays-america/|title=Kraft's iconic American cheese is losing ground in today's America|last=Telford|first=Taylor|date=February 22, 2019|newspaper=Washington Post|access-date=February 22, 2019}}</ref>

==References==
{{reflist}}

==External links==
*{{official website}}
*[http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch.cfm?CFRPart=133 FDA Cheese product definitions]

{{The Kraft Heinz Company}}
{{Kraft Foods Group}}
{{Processed cheese}}

[[Category:Processed cheese]]
[[Category:Kraft Foods brands]]
[[Category:American cheeses]]
[[Category:Products introduced in 1950]]