View source for More (cigarette)

{{Advert|date=April 2022}}
{{Short description|American cigarette brand}}
{{infobox brand
| name= More
| logo=
| image= [[File:More cigarettes logo.png|170px]]
| caption=
| type= [[Cigarette]]
| currentowner=
| producedby= [[R. J. Reynolds Tobacco Company|R. J. Reynolds]] (US only)<br>[[Japan Tobacco]] (EU only)<br> [[PMFTC]] (Philippines only)
| origin= [[United States]]
| introduced=  {{start date and age|1975|06}}
| discontinued= 
| related= 
| markets= See ''[[#Markets|Markets]]''
| previousowners=
| trademarkregistrations= 
| ambassadors= 
| tagline= ''"Dare to be More"''<br>''"That Brave Bold Blend"''<br>''"A taste of magic"'' (Philippines.)
| website= 
| footnotes = Carcinogenicity: [[IARC group 1]]
}}

'''More''' is an American brand of [[cigarette]]s, currently owned and manufactured by the [[R.J. Reynolds Tobacco Company]] in the [[United States]], [[Japan Tobacco]] in the [[European Union]] and [[PMFTC]] in the [[Philippines]].

==History==
Initially tested in Oklahoma City in 1974, the brand was introduced nationally by the [[R.J. Reynolds Tobacco Company]] in June 1975.{{Citation needed|date=March 2018}} More was originally marketed to both men and women and then changed its primary focus to female consumers. It typically has a dark brown (rather than the traditional white) wrapper and is typically 120&nbsp;mm in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters.<ref name=":0">{{Cite web|url=http://tobacco.stanford.edu/tobacco_main/images_body.php?token1=fm_img1079.php|title=Untitled Document|website=tobacco.stanford.edu|access-date=2018-03-22}}</ref>

Bridging the gap between cigars and cigarettes, More was the first successful 120&nbsp;mm cigarette. It had a strong flavor and when introduced was higher in tar and nicotine than most filter cigarettes on the market. It is sold in both the full flavor and menthol flavors. It is currently considered a niche brand by R.J. Reynolds, still sold, but not promoted by advertising.{{Citation needed|date=March 2018}} 

It is sold globally under license to various other tobacco companies under the title of More International. The brand was expanded to include 'light' styles in the form of both brown and white 120&nbsp;mm and a beige 100&nbsp;mm.{{Citation needed|date=March 2018}}

The brand appeared recently in the 2021 movie [[Swan Song]].<ref>{{Cite web|title=Swan Song {{!}} Official Movie Website {{!}} A Magnolia Pictures Film {{!}} Starring Udo Kier, Jennifer Coolidge, Linda Evans, Michael Urie, Ira Hawkins and Stephanie McVay {{!}} Now Playing in Theaters or Watch on Demand|url=https://www.swansongfilm.com/|access-date=2021-08-14|website=Swan Song {{!}} Official Movie Website {{!}} A Magnolia Pictures Film {{!}} Starring Udo Kier, Jennifer Coolidge, Linda Evans, Michael Urie, Ira Hawkins and Stephanie McVay {{!}} Now Playing in Theaters or Watch on Demand|language=en}}</ref>

==Advertising==
R.J. Reynolds made various poster adverts to promote the More brand in the 1980s and 1990s, and posters for More International were also made by Japan Tobacco outside the U.S.<ref name=":0" /><ref>{{Cite web|url=http://tobacco.stanford.edu/tobacco_main/images_body.php?token1=fm_img1086.php|title=Untitled Document|website=tobacco.stanford.edu|access-date=2018-03-22}}</ref><ref>{{Cite news|url=https://www.flickr.com/photos/29069717@N02/11225591736|title=1977 Ad, More Cigarettes, "Try One More"|work=Flickr|access-date=2018-03-22|language=en-us}}</ref><ref>{{Cite web|url=https://www.smokingfeelsgood.com/gallery2-good/gallery/v/More/1979/More-es-jan-1979.jpg.html|title=More 120's: Red and Green|website=www.smokingfeelsgood.com|language=en-US|access-date=2018-03-22}}</ref><ref>{{Cite web|url=http://morningcigarette.com/index.php?page=1&id=67&ds=380&More%20Cigarettes%20International%20120s|title=More Cigarettes International 120s - it is easy to buy cigarettes online at a discount for More cig brand in cigs store|website=morningcigarette.com|access-date=2018-03-22}}</ref><ref>{{Cite web|url=https://www.vintage-adventures.com/vintage-tobacco-ads/2850-1979-more-cigarettes-ad-i-m-more-satisfied.html|title=1979 More Cigarettes Vintage Ad "I'm More satisfied"|website=Vintage Adventures|language=en-us|access-date=2018-03-22}}</ref><ref>{{Cite web|url=https://www.vintage-adventures.com/vintage-tobacco-ads/4271-1980-more-cigarettes-ad-i-m-more-satisfied.html|title=1980 More Cigarettes Vintage Ad "I'm More satisfied"|website=Vintage Adventures|language=en-us|access-date=2018-03-22}}</ref><ref>{{Cite web|url=https://www.etsy.com/nl/listing/496236232/meer-sigaretten-vintage-ingelijst|title=Meer sigaretten Vintage ingelijst advertentie, ouderwetse tabak Poster, unieke sentimentele Gift hem haar moeder Papa, muur Decor Office Man Cave|website=Etsy|language=nl-NL|access-date=2018-03-22}}</ref><ref>{{Cite web|url=https://www.pinterest.es/pin/814870126301147146/|title=Carteles antiguos|website=Pinterest|language=en|access-date=2018-03-22}}</ref><ref>{{Cite web|url=http://dearjackiecollins.blogspot.nl/2010/08/more-20-class-cigarettes-120s.html|title=MORE 20 CLASS A CIGARETTES 120s|last=Baker|first=Sarah|website=dearjackiecollins.blogspot.nl|date=3 August 2010 |access-date=2018-03-22}}</ref><ref>{{Cite web|url=https://nl.pinterest.com/pin/590393832370418922/|title=Advertising|website=Pinterest|language=en|access-date=2018-03-22}}</ref>

In the Philippines, a TV ad was made in the 1990s to promote the More brand.<ref>{{Citation|last=Zion Andrew Manuel|title=More International Cigarettes Commercial 1998|date=2016-04-14|url=https://www.youtube.com/watch?v=9hJsN4kYv1I|accessdate=2018-03-22}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref> A radio advert was also made in 2002.<ref>{{Citation|last=StarGumFan65|title=More International Cigarette - Radio Commercial (2002)|date=2017-09-09|url=https://www.youtube.com/watch?v=emDuCGtkuE4 |archive-url=https://ghostarchive.org/varchive/youtube/20211221/emDuCGtkuE4 |archive-date=2021-12-21 |url-status=live|accessdate=2018-03-22}}{{cbignore}}</ref>

==Markets==
More cigarettes are mainly sold in the [[United States]], but also were or still are sold in the [[British Virgin Islands]], [[Argentina]], [[United Kingdom]], [[The Netherlands]], [[Austria]], [[Spain]], [[Italy]], [[Czech Republic|Czechia]], [[Romania]], [[Bulgaria]], [[Greece]], [[Latvia]], [[Lithuania]], [[Belarus]], [[Ukraine]], [[Russia]], [[Azerbaijan]], [[Israel]], [[Thailand]], [[Malaysia]], [[Hong Kong]] and [[Taiwan]].<ref>{{Cite web|url=http://www.cigarettespedia.com/index.php/BrandMore|title=BrandMore - Cigarettes Pedia|website=www.cigarettespedia.com|language=en|access-date=2018-03-22}}</ref><ref>{{Cite web|url=http://www.zigsam.at/B_More.htm|title=More|website=www.zigsam.at|access-date=2018-03-22}}</ref><ref>{{Cite web|url=http://www.cigarety.by/brand.php?n=10&l=12&p=0&w=MORE|title=Brands|website=www.cigarety.by|access-date=2018-03-22}}</ref>

==United States Varieties==
* More Slim 120s (Full Flavor)
* More Menthol Slim 120s (Full Flavor)
* More Gold Slim 120s (Lights)
* More Silver Menthol Slim 120s (Lights)

==See also==
* [[Tobacco smoking]]

==References==
{{Reflist}}

{{Reynolds American}}
{{Imperial Tobacco}}

{{DEFAULTSORT:More (Cigarette)}}
[[Category:R. J. Reynolds Tobacco Company brands]]
[[Category:Japan Tobacco brands]]
[[Category:Tobacco in the Philippines]]


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