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{{Infobox company
| name = Roth-Händle
| logo = Roth handle cigarette logo.png
| logo_size = 250
| type = [[privately held company|Private]]
| industry = [[tobacco industry|Tobacco]]
| fate = Acquired by [[Reemtsma]] in 1985, currently a [[brand]]
| predecessor = <!-- or: | predecessors = -->
| successor = <!-- or: | successors = -->
| founded = 22 July 1897
| founder = <!-- or: | founders = -->
| defunct = {{end date and age|1985}}
| hq_location_city = 
| hq_location_country = [[Germany]]
| area_served = <!-- or: | areas_served = -->
| key_people = 
| products = [[Cigarette]]s
| owner = [[Imperial Brands]]
| num_employees = 
| num_employees_year = <!-- Year of num_employees data (if known) -->
| parent = [[Reemtsma]]
| website = <!-- {{URL|example.com}} -->
| footnotes = Carcinogenicity: [[IARC group 1]]
}}

'''Roth-Händle''' is a former [[tobacco]] [[manufacturing company]] based in [[Lahr]], [[Germany]]. The [[brand]] is now managed by [[Reemtsma]], a subsidiary of [[Imperial Brands|Imperial Tobacco]] since 2002.<ref>{{cite news|url=https://www.welt.de/politik/deutschland/article121474380/Deutscher-Tabak-ist-ein-sterbender-Wirtschaftszweig.html|title=Rauchen: Deutscher Tabak ist ein sterbender Wirtschaftszweig|first=Marcel|last=Leubecher|date=2 November 2013|accessdate=24 January 2018|newspaper=Die Welt}}</ref>

==History==
Roth-Händle was launched in 1897 and has been registered since July 22, 1897, in the [[Germany|German]] register of trade marks.<ref>Quelle: [http://www.bmel.de/DE/Ernaehrung/Gesundheit/NichtRauchen/_Texte/Tabakzusatzstoffe.html Was steckt in meiner Zigarette wirklich drin?] {{Webarchive|url=https://web.archive.org/web/20150330035108/http://www.bmel.de/DE/Ernaehrung/Gesundheit/NichtRauchen/_Texte/Tabakzusatzstoffe.html |date=2015-03-30}}, Retrieved 21 October 2016.</ref> "Roth-Händle" cigarettes were referred to colloquially as ''"Lung torpedo"'', ''"Lung suppository"'', ''"Toth-Händle"'' or ''"Red death"'' due to its former strength. Today, it is forbidden to sell cigarettes in the [[European Union]] with an amount of tar, nicotine and carbon monoxide that is higher than 10 (tar), 1.0 (nicotine) or 10 (carbon monoxide) [[milligram]]s.

[[File:Roth-Händle.jpg|thumb|150px|Roth-Handle cigarette pack]]
The fact that the cigarettes consist predominantly of dark tobacco and do not contain the now usual flavor additives is characteristic of the brand.<ref>[http://www.bmelv.de/DE/Verbraucherschutz/Gesundheit/NichtRauchen/tabakzusatzstoffe_node.html Angaben] {{webarchive|url=https://web.archive.org/web/20110707045618/http://www.bmelv.de/DE/Verbraucherschutz/Gesundheit/NichtRauchen/tabakzusatzstoffe_node.html |date=2011-07-07}} auf der Website des [[Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz|BMELV]].</ref> Therefore, they were advertised in older advertisements as ''"all natural"''. Roth-Händle cigarettes contain mainly tobaccos from German production, including the ''"Geudertheimer"''.<ref>[http://www.focus.de/finanzen/news/beruf-und150-2-archivdokument-2-teile_aid_168253.html Bericht] im Magazin ''[[Focus (German magazine)|Focus]]''.</ref>

The classic filterless version is best known. The variant ''"Roth-Händle filter"'' also existed up until October 2017. The cigarettes are sold in a "soft pack" and with a traditionally held black inscription on a red background (filter: white letters on a red background). Under the name "Roth-Händle", the red hand used on the packs is a registered trademark. A fine-cut tobacco is also available under the name ''"Black Hand"'', corresponding to the character of the Roth-Händle.<ref>Eine Kuriosität: das Packungsdesign auf einer Karte, die ein fest eingebundenes Buch-Lesebändchen umschließt, in einigen Büchern der 70er Jahre, Weiteres siehe Lesebändchen</ref>

In 1991, the [[European Commission]] prohibited the then "heavy" cigarettes, containing a high amount of tar, nicotine and carbon monoxide. The ban was put in place to protect heavy smokers of the Reemtsma brands Roth-Händle, [[Reval (cigarette)|Reval]], ''"West Strong"'' and ''"Astor"''. From 1993 onwards, the EC Council of Ministers announced in [[Brussels]] in mid-November that manufacturers in the countries of the [[European Union]] were only allowed to sell brands with a maximum of 15 milligrams of tar per cigarette. By 1998, the carcinogenic pollutant was eventually reduced to 12 milligrams.<ref>{{cite news|url=http://www.spiegel.de/spiegel/print/d-13496439.html|title=Zigaretten: Norm runter|newspaper=Der Spiegel |date=4 December 1989|accessdate=24 January 2018|via=Spiegel Online}}</ref>

In 1998, the variant ''"Roth-Händle Blond"'' was launched with a large advertising effort, aiming to introduce the brand (similar to the blond [[Gauloises]]) to new customers.<ref>Siehe dazu die [http://www.horizont.net/aktuell/marketing/pages/protected/Roth-Haendle-setzt-auf-Blond_7182.html Roth Händle setzt auf Blond] in der Zeitschrift ''Horizont ''.</ref> This variant with light tobacco was eventually terminated due to lack of success. It was similar to a "light mix" (white pack).

== Company ==
[[File:Industriehof (6) Lahr.jpg|thumb|former Roth-Händle building pictured in 2020]]
The manufacturer of the "Roth-Händle" cigarettes was the ''"Badische Tabakmanufaktur"'' (''"Baden Tobacco Manufacturer"'') Roth-Händle GmbH (BTM), which was founded in 1871 by Jules Schaller in Strasbourg. In 1920, after 50 years of production in [[Strasbourg]], the factory was relocated to [[Lahr]]. At the end of the 1930s the families of Adler and Oppenheimer, which also owned the Adler & Oppenheimer leather company which was also stationed in Strasbourg, owned one third of the shares of Roth-Händle AG, which had since been converted into a stock corporation. The then capital stock was just under 2 million Reichsmark. With the active participation of the [[Deutsche Bank]], the predominantly Jewish owners of the companies had been forced out due to the [[Nazi Party]]'s plans of [[Aryanization (Nazism)|Aryanization]] of all German companies. The National Socialists were divided on tobacco consumption: While they tightened the protection of non-smokers, they saw the tobacco consumption as essential to the war to reassure the population. [[Joseph Goebbels]] therefore pleaded to postpone the "tobacco issue" until the end of the war.<ref>{{cite web|url=http://daspanzermuseum.de/objekt-des-monats-012017/|title=Objekt des Monats 01/2017 – Deutsches Panzermuseum|website=Daspanzermuseum.de|accessdate=24 January 2018}}</ref> The cigarette manufacturer Johann Neusch from Herbolzheim bought 80% of the shares. A short time after, Roth-Händle AG then even bought the previously [[Judaism|Jewish]] owned Alsatian tobacco manufactory from Strasbourg.<ref>Harold James: ''Die Deutsche Bank und die „Arisierung".'' C.H. Beck, 2001, S. 120–121.</ref>

In 1957, [[Reemtsma]] became the majority owner of the company. In 1985, Reemtsma then eventually took over the company completely. The plant in Lahr was closed in March 2007. The BTM was one of the main buyers of tobacco leaves in South-Baden with approximately 275 employees and they produced mainly plug cigarettes until they found no demand due to the abolition of their tax advantage.

The production of the "Roth Händle" cigarettes already moved some time ago to other German Reemtsma factories (to [[Langenhagen]] or [[Wilmersdorf]]).

== Markets ==
Roth-Händle is mainly sold in [[Germany]], but also in [[France]], [[Italy]], [[Hungary]] and the [[United States]].<ref>{{cite web|url=http://www.cigarettespedia.com/index.php/BrandRoth-Handle|title=BrandRoth-Handle - Cigarettes Pedia|website=Cigarettespedia.com|accessdate=24 January 2018}}</ref><ref>{{cite web|url=http://www.zigsam.at/B_RothHaendle.htm|title=Roth-Händle|website=Zigsam.at|accessdate=24 January 2018}}</ref><ref>{{cite web|url=http://www.cigarety.by/brand.php?n=10&l=17&p=0&w=ROTH-HAENDLE|title=Brands|website=Cigarety.by|accessdate=24 January 2018}}</ref>

==Products==
* Roth-Händle Filterless
* Roth-Händle Blond

Below are all the current brands of Roth-Händle cigarettes sold, with the levels of [[tar]], [[nicotine]] and [[carbon monoxide]] included.

{| border="2" cellpadding="4" cellspacing="0" style="margin: 1em 1em 1em 0; border: 1px #aaa solid; border-collapse: collapse; font-size: 95%;text-align:center"
|- style="background: #ccccff;"
|'''Pack'''||'''Tar'''||'''Nicotine'''||'''Carbon monoxide'''
|-
|Roth-Händle Filterless || '''10&nbsp;mg''' || '''1.0&nbsp;mg''' || '''6&nbsp;mg'''
|-
|}

==See also==

* [[Tobacco smoking]]

==References==
{{Reflist}}

==External links==
{{Commons category}}
* {{PM20|FID=co/041657|TEXT=Documents and clippings about|NAME=}}

{{Imperial Tobacco}}
{{Authority control}}

{{DEFAULTSORT:Roth-Händle}}
[[Category:Imperial Brands brands]]
[[Category:German brands]]