Aristoff
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Aristoff is a brand of cigar. The leaves (wrapper, binder, and filler) are exclusively grown and cured in Nicaragua. The cigars are all hand-rolled in Chinandega, Nicaragua and at the company's Honduras-based satellite factory. The corporate headquarters of this firm, however, lie in Fort Lauderdale, Florida, with their principal market being the American Eastern Seaboard. A relatively new company, the brande was launched amid great fanfare in 2002. The company was marketed heavily on the internet and through a viral marketing scheme. The great expectations fell flat, however, when the first few series of cigars did not meet with popular approval. Sales of the product fell 78% after the first year. Due to this plunge in revenue, the IPO in the company was called off in April 2003.
The company's new series of cigars have been more accepted among the cigar market. Sales have increased steadily since hitting a trough in 2004.
This brand was originally created by Guy Benhamou, the CEO of OroAmerica in Burbank, CA. and Ted Coulter, General Manager of LA Estillos in the Dominican Republic in 1996. Oroamerica at the time was the largest producer of Karat Gold Jewelry in the US. OroAmerica had jewelry operations in San Pedro de Marcoris Dominican Republic at the time, and began to diversify into premium Cigars in the mid 1990s. Benhamou and Coulter began developing this brand in 1996 and formed the company Cigar America which was a wholly owned subsidiary of Oroamerica. After investing a ton of money into this product, they got out of the business in 2000, sold the brand and inventory to JR Cigars, which continued to manufacture this brand in Honduras. These cigars were well made out of very good quality tobacco but there was too much competition during the boom in the late 1990s.
The original blend of the Aristoff used 100% Dominican grown tobacco for the binder and filler. For the wrapper Aristoff used tobacco from several different sources including Brazil, United States (Conn Shade) and Cameroon.
Aristoff had state-of-the-art retail store on Rodeo Drive in Beverly Hills, Ca. but because of a trademark infringement, were not allowed to use the name "Aristoff" for the store name. Cigar America also developed a medium priced brand called "Fuego Del Rey" which was produced in Jember Indonesia. The flavored version of this Cigar was rated by the Robb Report as the best-flavored Cigar in the US market.
See also
References
- Weathering the Storm - Once Thought to be on the Road to Extinction, Boutique Cigars are Making a Comeback by Andy Marinkovich
- Fader’s and Aristoff Cigars Team up as NFL Team Sponsor from smokeshopmag.com