Che (cigarette)

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Che
File:Che Filter Cigarettes (Full flavour).jpg
An old German pack of Che cigarettes, with a German text warning at the bottom of the pack.
Product typeCigarette
Produced byLandewyck Tobacco
CountryLuxembourg
Introduced2000; 24 years ago (2000)
MarketsSee Markets
Carcinogenicity: IARC group 1

Che (In Chile known as El Che) is a Luxembourgish brand of cigarettes, currently owned and manufactured by "Landewyck Tobacco". The cigarettes are named after the popular Argentine Marxist revolutionary Che Guevara.

History

Che was introduced in 2000 and has become a popular brand since its introduction. The cigarettes consist out of Burley, Virginia and oriental type tobaccos, and the tobacco itself is additive free.[1] In France, it is mandatory to mention the amount of tobacco, cigarette paper and additives that are used to produce a cigarette on the pack, and the Che brand has 95% tobacco, 5% tobacco paper and 0% additives.[2]

Controversy

In 2012, Polish conservative parliament member Stanisław Pięta of the Law and Justice party announced he would file a lawsuit against Landewyck Tobacco for selling Che cigarettes in Poland. He said the Che cigarettes were "propaganda which is spreading a totalitarian ideology" and that "Polish law prohibits the propaganda of totalitarian ideologies, whether that be Fascist or Communist". For Stanisław Pięta it is inadmissible to turn "Communist assassins into pop culture icons." It would be something like "the marketing of tobacco packs with the effigies of Hermann Göring or Joseph Goebbels.", which were two of the main leaders of the Nazi Germany regime.[3]

Rona Pologne, the company responsible for the marketing of the brand in Poland, defended itself in a statement in which it claims that the brand was sold more than 20 years ago in several European countries, and that its distribution is governed by the laws in force in each country where it is present.[4]

Markets

Che cigarettes were or still are sold in the following countries: Luxembourg, Belgium, Netherlands, United Kingdom, France, Germany, Austria, Switzerland, Italy, Portugal, Poland, Slovenia, Russia, Japan, Chile, Brazil and Romania.[5][6][7][8][9][10][11][12][13][14][15]

See also

References

  1. "Landewyck: BRANDS". Hvl.lu. Retrieved 4 June 2018.
  2. "Google Translate". translate.google.nl. Retrieved 4 June 2018.
  3. "Pologne : action contre les cigarettes Che". Europe1.fr. Retrieved 4 June 2018.
  4. Capellari, Humberto. "O CORREIO DA ELITE: Na Polônia, deputado quer proibir cigarros "Che" por ser "propaganda de ideologia totalitária"! Valei-me, São Serapião!". Ocorreiodaelite.blogspot.com. Retrieved 4 June 2018.
  5. "BrandChe - Cigarettes Pedia". Cigarettespedia.com. Retrieved 4 June 2018.
  6. "Che". Zigsam.at. Retrieved 4 June 2018.
  7. "El Che". Zigsam.at. Retrieved 4 June 2018.
  8. "Brands". Cigarety.by. Retrieved 4 June 2018.
  9. "Two packages of 'Che' brand filter cigar". Gettyimages.ae. Retrieved 4 June 2018.
  10. "Cigarettes Che pas cher en ligne. Cigarettes Philip Morris, Gauloises et Gitanes pas cher de Belgique - Tabac Boutique". tabac-boutique.com. Retrieved 4 June 2018.
  11. "Luminous-Lint PhV - Photohistory Visualizer". Luminous-lint.com. Retrieved 4 June 2018.
  12. Limited, Alamy. "Stock Photo - Filter Cigarettes, Che, box, Che Guevarra, red star". Alamy. Retrieved 4 June 2018.
  13. "Che sigaretten". Partyflock.nl. Retrieved 4 June 2018.
  14. "Che Blanco,torrekens, - Gondola". Gondola.be. Archived from the original on 1 January 2018. Retrieved 4 June 2018.
  15. "Marketing Japan: Che Guevarra Cigarettes!?". Modernmarketingjapan.blogspot.com. 26 June 2017. Retrieved 4 June 2018.