Ducal (cigarette)

Ducal

File:Ducal Filter (Full flavour).jpg An old Luxembourgish pack of Ducal cigarettes, with a Luxembourgish text warning at the bottom of the pack.
Product type	Cigarette
Produced by	Landewyck Tobacco
Country	Luxembourg
Introduced	1969 (1969)
Markets	See Markets
Carcinogenicity: IARC group 1

Ducal is a Luxembourgish brand of cigarettes, currently owned and manufactured by "Landewyck Tobacco". Ducal is French for Duke.

History

Ducal was founded in 1969 by Landewyck Tobacco as a response to the price war which emerged on the cigarette market in the 1960s, which opted smokers to go for filtered and king size 25-pack cigarettes instead of the traditional 20-packs. The brand became very popular from the 1970s onward and is one of the most popular regional brands, along with Lexington.

Advertising

Various adverts were made for Ducal, such as ashtrays, billboards and advertising pins.

Controversy

In 2014, two young E-cigarette businessmen named their product "Ducal", similar to the traditional cigarette brand. Currently, Ducal is protected under class 34 of the International Classification of Goods and Services, namely that of tobacco and smokers. However, the same law also falls under the field of which the electronic cigarette sits. In January 2018 a judge has yet to decide whether or not the name is a breach of the brand protection law.

Markets

The brand is mainly sold in Luxembourg, but also was or still is sold in Belgium, Netherlands (as rolling tobacco), Germany and Peru.

See also

• Tobacco smoking