Swisher (company)

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Swisher
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Headquarters
Jacksonville, Florida
,
USA
ProductsCigars; Smokeless Tobacco
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Swisher (formerly Swisher International, Inc.) is an international tobacco company.

Swisher has manufactured products since 1861 and ships more than two billion cigars a year to more than 70 countries. The company operates worldwide, with its headquarters in Jacksonville, Florida. It has manufacturing facilities in Wheeling, West Virginia and Santiago, Dominican Republic.

History

Swisher was founded in 1861 in Newark, Ohio by David Swisher. It is based in Jacksonville, Florida. In 1958, the machine-manufactured Swisher Sweets brand was introduced,[1] and by 1964, the company was making four million cigars a day that were being shipped to all 50 states and to 47 foreign countries.

Swisher acquired Universal Cigar in 1986, maker of the low-priced machine-rolled Optimo.[2]

In 1966, Swisher was purchased by William Ziegler III's American Maize-Products and he became chairman of the company, where he remained until his death in 2008.[3] He was CEO by 1992 and changed the name to Swisher International. By 1995 Ziegler sold his American Maize-Products and kept (or bought back) Swisher, then took it public as Swisher International Group in December 1996.[2]

Golfer Bob Duval was endorsing the brand in 1998.[2]

In 2014, Swisher acquired Miami-based Drew Estate Tobacco Company that produces a variety of hand-rolled brands such as ACID, Herrera Estelí, Kentucky Fired Cured, Liga Privada, MUWAT, Natural, Nica Rustica, Nirvana Cameroon Selection, Tabak Especial, UnderCrown, and Java by Drew Estate. John Drew had started the company in 1996 with a 16 square feet (1.5 m2) stall at the World Trade Center. The Drew brand went through some upheaval after the acquisition, and John Drew was brought back as its president in 2016.[4][5]

President and CEO Peter Ghiloni, retired from Swisher in 2018. He had been appointed in 2012, coming from U.S. Smokeless Tobacco Company. John Miller was named as president to replace Ghiloni.[6]

In August 2020, Swisher International, Inc. announced the rebranding to Swisher.[7]

See also

References

  1. ↑ David Savona (8 February 2013). "World's Biggest Cigar Producer Eyes Premium Market". Cigar Aficionado. Retrieved 12 August 2020.
  2. ↑ 2.0 2.1 2.2 Brendan Vaughan (1998). "Swisher International Group Inc. Switches Gears". Cigar Aficionado. Retrieved 12 August 2020.
  3. ↑ David Savona (27 July 2008). "Swisher Head William Ziegler III, 79, dies". Cigar Aficionado. Retrieved 12 August 2020.
  4. ↑ Andrew Nagy (May 2017). "The Brand Man Returns". Cigar Aficionado. Retrieved 12 August 2020.
  5. ↑ Andrew Nagy (30 January 2017). "Jonathan Drew Named President of Drew Estate". Cigar Aficionado. Retrieved 12 August 2020.
  6. ↑ Blake Droesch (3 November 2017). "John Miller Named President of Swisher International". Cigar Aficionado. Retrieved 12 August 2020.
  7. ↑ "Swisher International, Inc. is now SWISHER". swisher.com. 31 August 2020. Retrieved 2 September 2020.
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