Look (cigarette)

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Look
Look cigarettes logo.png
Product typeCigarette
OwnerBritish American Tobacco
Produced byHouse of Prince
CountryDenmark
Introduced1966; 58 years ago (1966)
MarketsDenmark, Sweden, Germany
Carcinogenicity: IARC group 1

Look is a Danish brand of cigarettes, currently owned and manufactured by House of Prince, a subsidiary of British American Tobacco.[1][2]

History

Look was introduced in 1966 by the Scandinavian Tobacco Group.[3] In 1990, when a big re-organisation was happening at the Scandinavian Tobacco Group, all the manufacturing of the cigarette brands was moved to the sister company House of Prince, who in turn got bought by British American Tobacco in 2008 and now is the main producer of the brand.[2] The tobacco used in Look cigarette consists of an American blend.

The brand is mainly sold in Denmark, but was or still is sold in Sweden and Germany.[4][5]

The brand is available in four different versions and all of the variants are 100 mm long. Look Original is also known as Look Red.

Products

  • Look Original
  • Look Gold
  • Look Silver
  • Look Menthol (Now called Prince Menthol Boost)

Below are all the current brands of Look cigarettes sold, with the levels of tar, nicotine and carbon monoxide included.

Pack Tar Nicotine Carbon monoxide
Look Original 10 mg 0,9 mg 10 mg
Look Gold 8 mg 0,7 mg 8 mg
Look Silver 6 mg 0,6 mg 6 mg
Look Menthol 10 mg 0,9 mg 10 mg

See also

References

  1. "BrandLook". Cigarettes Pedia. Retrieved 2017-12-29.
  2. 2.0 2.1 "British American Tobacco Denmark - British American Tobacco Denmark". Batdenmark.dk. Retrieved 2017-12-29.
  3. "Legendarisk cigaretmærke går op i røg og udgår | Aarhus". Stiften.dk. 23 January 2017. Retrieved 2017-12-29.
  4. "Look". Zigsam.at. Retrieved 2017-12-29.
  5. "Brands". Cigarety.by. Retrieved 4 June 2018.