Vuse

From WikiCigar
Jump to navigation Jump to search

Vuse
Vuse brand logo.png
Product typeElectronic cigarette
OwnerReynolds American
Produced byReynolds Vapor Co.
Introduced2013; 11 years ago (2013)

Vuse is an electronic cigarette produced by R. J. Reynolds Vapor Company, a subsidiary of the Reynolds American tobacco company. In 2015, it was the most popular e-cigarette in the United States with 33% market share in Nielsen-tracked channels However, Vuse lost its top position in 2017, when Juul overtook it to become the most popular e-cigarette in the US.[1] As of August 2018, Vuse controlled 10% percent of the American e-cigarette market, compared to Juul's 72% market share.[1] By April 2022, Vuse was at 35% and Juul was at 33%.[2]

The original Vuse digital vapor cigarette has a nicotine content of 4.8 percent,[3] which is high compared to other e-cigarettes available in 2013.[3]

History

R.J. Reynolds launched Vuse in a June 2013 press conference, the first time R.J. Reynolds launched a product with a press conference in two decades.[4][5] R.J. Reynolds promoted Vuse with print, direct mail, and TV advertising, the latter of which is highly unusual for tobacco products in the United States.[5] Vuse was launched in Colorado,[5][6] but it quickly become available across the rest of the United States.[1] In 2015, Jerod Harris filed a lawsuit against Vuse for "[failure] to inform customers of the potential health risks incurred by using the products; specifically, inhalation of the carcinogens formaldehyde and acetaldehyde," a violation of California state law.[7]

In April 2018, R.J. Reynolds Vapor Company issued a recall of Vuse Vibe devices.[8] It stated that the batteries of Vuse Vibe vaporizers were malfunctioning and overheating after injuries were reported.[8] The cause of the malfunction has not been disclosed.[8]

In August 2018, Vuse launched the Vuse Alto,[9] a pod mod-type vaporizer, which is the variant of e-cigarette that Juul is.[10] The Alto is marketed as a direct competitor to Juul.[10]

In 2019, the US Food and Drug Administration started a review process to determine whether R.J. Reynolds Vapor Company's Vuse e-cigarette can claim that it is less risky than tobacco products.[1]

However, in 2021 researchers at Johns Hopkins University analyzed the vape aerosols of popular brands such as Juul and Vuse, and found "nearly 2,000 chemicals, the vast majority of which are unidentified."[11]

Formula One sponsorship

In 2019, British American Tobacco agreed to a "global partnership" with McLaren under its A Better Tomorrow campaign, promoting electronic cigarettes and related alternative smoking products.[12] In 2021, the McLaren team ran a one-off livery at the Abu Dhabi Grand Prix in partnership with Vuse, featuring the work of Egyptian-born, UAE-based artist Rabab Tantawy.[13]

References

  1. ↑ 1.0 1.1 1.2 Craver, Richard (25 August 2018). "Juul expands e-cig market share gap with Reynolds' Vuse". Winston-Salem Journal. Retrieved 28 August 2018.
  2. ↑ Craver, Richard. "FDA issues another limited authorization of e-cigarette products". Winston-Salem Journal. Retrieved 2022-06-16.
  3. ↑ 3.0 3.1 Samara Lynn (27 November 2013). "Vuse Digital Vapor Cigarettes". PC Magazine.
  4. ↑ Mangan, Dan. "Reynolds American Sees E-Cigarette Launch as a 'Game Changer'". CNBC. No. 6 June 2013. Retrieved 28 August 2018.
  5. ↑ 5.0 5.1 5.2 Sebastian, Michael; McDermott, John (10 June 2013). "Is Big Tobacco Back as a Big Advertiser?". Ad Age. Retrieved 28 August 2018.
  6. ↑ Patricia N Kime (25 July 2013). "Exchanges now sell e-cigarettes, but military officials haven't sorted out all the rules". MilitaryTimes. Retrieved 14 September 2015.
  7. ↑ Lucy C (11 September 2015). "Facebook, E-Cigarettes, RV Refrigerators". LawyersandSettlements.com Legal Blog. Retrieved 14 September 2015.
  8. ↑ 8.0 8.1 8.2 Bollinger, Luke (16 April 2018). "Reynolds American subsidiary issues recall of e-cigarette power units". The Business Journals.
  9. ↑ "vuse alto". RJR Vapors. Retrieved 28 August 2018.
  10. ↑ 10.0 10.1 Craver, Richard (17 July 2018). "Reynolds Vapor prepares national launch of new e-cig rival to Juul". Winston-Salem Journal. Retrieved 28 August 2018.
  11. ↑ "Johns Hopkins Finds Thousands of Unknown Chemicals in E-Cigarettes". Johns Hopkins. 6 October 2021. Retrieved June 14, 2022.
  12. ↑ "Former BAR team owner BAT back into Formula 1 with McLaren deal". www.autosport.com. Retrieved 2022-02-03.
  13. ↑ "McLaren to run tweaked F1 livery for Abu Dhabi GP". www.autosport.com. Retrieved 2022-02-03.

External links

Wikimedia Commons has media related to [[commons:Script error: No such module "WikidataIB".|Script error: No such module "WikidataIB".]].
Retrieved from "http://wikicigar.org/index.php?title=Vuse&oldid=20456"